The CRM Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns.

Essential job functions:

• Maintain CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
• Serve as a subject matter expert on our email and SMS platforms, learn and understand its capabilities, advocate for ways to increase efficiencies, troubleshoot issues, and make recommendations for improved performance
• Manage creation of ad hoc promotional campaigns and maintenance of transactional email/sms campaigns, including, but not limited to, conducting A/B testing, audience segmentation, scheduling deliveries and designing automated trigger logic to continuously optimize and improve campaign performance and executional excellence
• Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs, automation triggers and other aspects of email and sms execution
• Monitor email and SMS campaign performance using KPIs, analyze data to obtain insights, and send weekly/ monthly reports on all findings
• Own email creative briefs, copy requests, and updates for new & existing email programs, ensuring all assets are aligned with brand tone

Other Duties as assigned

QualificationsMinimum Job Requirements

• Bachelor's degree in marketing, communications, business or other related field preferred, or relevant equivalent experience
• Minimum 2 years working on an email marketing channel with hands-on experience building and deploying promotional and transactional emails, particularly in an e-commerce business; SMS and/or Direct Mail experience is a plus
• Demonstrated proficiency working with data to derive actionable insights that lead to business performance improvements, particularly from A/B testing data and email optimization
• Ability to prioritize and manage multiple projects simultaneously and work effectively in cross-functional teams
• Experience working with ESPs, CRMs, and inbox deliverability tools, and/or other adtech/martech platforms; experience with Iterable is a plus
• Proficient in Google Analytics and/or other web analytics tools
• Experience building monthly campaign content and multi-step email triggers
• Experience in development of reports and analysis of marketing campaign performance

Knowledge, Skills and Abilities Required

• Excellent time-management and organizational skills
• Able to manage several tasks simultaneously to timely completion
• Able to apply thoughtful reasoning and technical throughput in the CRM process - applies best practices in build out and deployment of campaigns
• Employs curiosity in order to go deep, ask questions, and see the big picture
• Able to operate autonomously - takes initiative and is able to work with little oversight
• Solid collaboration skills - able to engage the team, make connections, and work together to influence outcomes and bring initiatives to successful completion
• Comfort and flexibility in a fast-paced, evolving environment

Working Conditions and Physical Effort

• The working hours for this position begin at 9am EST.
• Ability to sit for long periods of time.
• Talking through the computer for many meetings and one-to-one conversations
• Continuous viewing of a computer monitor and data entry.
• Travel as necessary (<10%).

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Compensation package:

• Bonus opportunities

Experience level:

• 2 years

Education:

• Bachelor's (Preferred)

Experience:

• Email Marketing: 2 years (Required)

Work Location: Remote