RealEyes Digital is seeking a talented and dynamic individual to fill a Creative Strategist, Coordinator role. This role requires a unique blend of creativity, project management, and performance marketing knowledge to drive successful campaigns for our clients. The ideal candidate will be strategic, analytical, and organized, with a passion for creative storytelling and direct response marketing.

• Assist with creative ideation and oversee the production of impactful campaigns, including the development of creative assets such as scripting, landing page ideation, and copy testing.
• Leverage market research, consumer insights, and competitive analysis to identify creative strategies for growth and innovation.
• Provide consultative solutions using data, analytics, and creative insights.
• Collaborate directly with the Creative Team to write scripts, produce videos, and give strategic and creative notes, evaluating copy and visuals from a consumer perspective.
• Use research, data, and creative insights to build hypotheses to test and iterate.
• Write strategic briefs outlining scientific, creative tests within ads to gain high-impact learnings.
• Identify top performing concepts and work closely with Growth Marketers to build strategic account plans.
• Identify top performing concepts and create playbooks to help the Creative Team understand how to scale out concepts that are working.
• Develop a strong understanding of the brand integrity, values and guidelines of RealEyes customers and ensure that this is maintained across all creative and communication outputs.
• Plan, manage timelines and set expectations with our customers.

Requirements:

• A finger on the pulse in the media space, with strong social-media instincts and the ability to stay on top of what’s new and fresh
• Strong understanding of social media platforms (Instagram, TikTok, Facebook) and proficiency in Meta Ads Manager and other ad platforms (TikTok, YouTube, Snapchat).
• Knowledge of editing tools such as CapCut
• Experience analyzing datasets and delivering insights, with strong paid social (and ideally SEM) proficiency.
• Excellent communication and analytical skills, with the ability to communicate complex ideas clearly and persuasively.
• Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities. Experience using Asana is ideal.
• Proficient in Microsoft Excel and Google Suite (Gmail, Docs, Sheets, Slides).
• BA/BS degree in a technical or marketing field.
• West Coast/Pacific Time Zone preferred

MINIMUM QUALIFICATIONS

• 1-2 years of marketing experience in social and direct response marketing
• Experience with analyzing datasets and delivering insights
• Experience as a Facebook user and mastery of Meta’s ad products
• Have strong paid social proficiency. SEM proficiency is a plus
• Ability to analyze and tie Google Analytics performance to platform UI performance for campaign optimization
• Experience creating paid social ads
• Excellent communication skills
• Excellent analytical skills
• Demonstrated experience with digital media platforms, advertising metrics, and industry trends (direct response marketing, data and technology solutions, ad-tech)
• Proficient in Microsoft Excel
• BA/BS degree in a technical or marketing field

Job Type: Contract

Pay: $25.00 - $36.00 per hour

Expected hours: 25 – 40 per week

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Performance Marketing: 1 year (Required)
• Project Management: 1 year (Required)

Work Location: Remote