About the role:

As Dragonfly Designs copywriter, you will play a crucial role in developing compelling and personal copy that engages our target audience and drives results. You will collaborate with virtually each department to create resonant, empathetic, and clear communication that delivers on key messages and sentiment in alignment with our brand voice and company objectives.

This role requires a strong understanding of effective email marketing strategies, excellent writing skills, and the ability to deeply understand and adapt to different audiences and goals.

Who We Are

We are a 18 year old, family owned Art Education Company that specializes in Virtual & In-Person Corporate Events, Childrens & Adult Parties, Afterschool Classes & Seasonal Camps!

At Dragonfly Designs we invest heavily in our staff’s training & development and we are looking for long-term staff dedicated to our mission.

Since 2005, Dragonfly Designs has been sharing the joy of art and jewelry making with our community in the San Francisco Bay Area. The aim of our family business is to enable creativity through holistic art education. Art should be an engaging, tactile, and rewarding experience. Our goal is to create peaceful and inclusive spaces where each person is empowered to make truly unique treasures by hand. For adults, we know that art is powerful and can express what words often cannot. For many, creating art provides a powerful experience of relaxation leading to a reduction in stress, anxiety, and worry.

Location: This is a remote position (PST work hours)

Essential Functions:

• Develop and execute strategic content plans for our website, social media, email, and other digital channels.
• Create engaging and compelling content that will drive our brand presence.
• Research, analyze, and interpret consumer trends and preferences.
• Identify opportunities for new products or services that align with consumer needs.
• Develop strategies to attract, convert, and retain customers.
• Collaborate with internal teams to ensure the success of campaigns.
• Identify opportunities to improve existing content, engage readers, and drive engagement.
• Ensure the visual appearance of the site is consistent with the brand voice.
• Create landing pages for all of our pages including but not limited to: blog, website, email, social media channels, etc.
• Develop strategies to attract new customers through existing customers.
• Identify customer acquisition costs and reduce waste through optimization efforts; report on results.
• Manage customer retention by identifying opportunities to increase customer engagement.
• Collaborate cross-functionally to align on the right content for each objective.
• Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action.
• Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience.
• Collaborate with Email Marketing Specialist to conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates.

Requirements:
·Bachelor’s degree in Marketing or related field preferred; equivalent experience required.
·3+ years of experience in marketing communications or related field required; 2+ years in digital marketing preferred.
·Demonstrated experience developing strategic marketing plans preferred; 3+ years of experience preferred.

Job Types: Full-time, Part-time, Temporary

Pay: $15.53 - $23.52 per hour

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• 4 hour shift
• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 4 years (Preferred)
• Copywriting: 3 years (Required)

Work Location: Remote

Looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find your perfect fit now.