Build original, relevant, and compelling written content for the wide-ranging portfolio of businesses that comprise Campbell Companies. Pieces include press releases, customer communications, e-newsletters, white papers, blogs, brochure/ad copy, sales collateral, company profiles, radio, and on-hold message scripts
Creator and editor of Campbell Companies quarterly employee newsletter, Legacy
Perform keyword research and create content based on findings
Work collaboratively with marketing specialists to develop a content calendar, write e-newsletters and proofread social media posts
Leverage supplier materials, subject matter experts and visit customer job sites for content creation
Review, edit and enhance company websites and social media profiles to improve quality and ensure info is correct and current
Create Wikipedia pages for all Campbell businesses
Understand company goals to develop and execute content strategies to support their achievement
Produce on-demand content sought by and tailored to specific audiences
Support the creation and distribution of internal communications using SharePoint and/or other programs/means about community involvement, events, and company news
Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and brand image with strict adherence to brand standards
Partner with internal teams to develop content roadmaps
Stay current with digital content trends and make recommendations to improve the company's content strategy.
Assist with other various marketing endeavors as needed
Required Qualifications:
Bachelor’s degree in Journalism, English, Communication or Public Relations
3 to 5 years of relevant experience in content development, writing and editing
Talented storyteller with impeccable editing and proofreading capabilities and thorough at fact checking
Advanced writing and editing abilities with careful attention to detail
A customer-first attitude paired with a firm understanding of tone and how to tailor your voice by target audience
Strong curiosity with love for interviewing, conversing, and learning
Knowledgeable with major social media platforms and how to construct messages best suited for each p
Savvy with Microsoft Office products: Word, Power Point, Excel, Outlook, SharePoint
Photography skills a huge plus
Familiarity with HTML, WordPress and SEO knowledge is desired
High level of vision, creativity, and ingenuity
Team player who is willing to work outside of designated job duties as required
Solid research skills
Unwavering commitment to working safely
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