Content Marketing Director

Remote- US

Pipeline360 is a B2B demand generation solution that helps businesses scale their marketing through an all-in-one platform integrating content syndication, account intelligence, and digital advertising. This approach, called "Branded Demand," focuses on generating high-quality leads and building brand awareness concurrently.

Why us?

We are an organization of integrity, talent, passion, and vision with a long track record of growth, customer success, and a commitment to driving leading innovation and delivering world-class customer experience.

Pipeline360 is looking for a high-impact Content Marketing Director to lead our next phase of content-driven growth. This is an exciting opportunity for a strategic, hands-on leader ready to scale content and communications at a fast-paced, high-growth company.

As the head of our content engine, you’ll lead the strategy, planning, creation, and optimization of content across multiple channels.

Your mission: position Pipeline360 as the go-to authority in demand generation, while supporting pipeline growth, brand elevation, and audience engagement.

This role blends editorial excellence with strategic marketing acumen and is ideal for someone who thrives in a collaborative, metrics-driven environment. You’ll work closely across Marketing, Sales, and Executive Leadership – owning content that moves the needle across the buyer journey.

Key Responsibilities

Content Strategy & Planning

1. Build and maintain a comprehensive content and communications strategy aligned to revenue goals, product priorities, and customer needs.
2. Own the content roadmap, ensuring the right mix of thought leadership, educational, and conversion-focused content across the funnel.
3. Ensure seamless integration across paid, earned, owned, and shared channels.
4. Define key KPIs and implement processes for regular content performance reviews.

Content Creation & Editorial Oversight

1. Lead the creation of high-quality content: blogs, whitepapers, case studies, eBooks, videos, presentations, newsletters, and more.
2. Develop a high-impact external newsletter strategy that builds and engages an audience of B2B marketers, drives demand for our solutions, humanizes our leadership team, and accelerates the sales pipeline through thought leadership
3. Shape and maintain a consistent brand voice and editorial tone across all assets.
4. Collaborate with subject matter experts (internal and external) to extract insights and develop impactful narratives.

Social Media & Community Engagement

1. Develop a strong, engaging presence on LinkedIn and other relevant B2B platforms.
2. Drive audience growth, internal/executive advocacy, and organic reach.
3. Identify trends and opportunities to insert Pipeline360 into relevant industry conversations.

Website & SEO Management

1. Oversee website content strategy and updates in partnership with design/dev resources.
2. Ensure content is SEO-optimized and structured for discoverability and engagement.
3. Leverage tools like SEMrush, Ahrefs, or GA4 to monitor and enhance content performance.

PR, Internal & External Communications

1. Drive corporate storytelling through proactive PR campaigns and agency collaboration.
2. Own internal communication efforts to align teams around brand, product, and GTM updates.
3. Craft executive content (e.g., LinkedIn posts, bylines, speaking abstracts) to amplify thought leadership.

Agency & Contractor Management

1. Manage and scale a network of agencies, freelancers, and creative partners to support execution.
2. Set clear goals, timelines, and quality standards for all outsourced content initiatives.
3. Build a cost-effective content operation that scales as we grow.

What We’re Looking For

Required Qualifications:

1. 8–10+ years of B2B content marketing experience, with proven success in strategic planning and execution.
2. Strong editorial background: expert in messaging, voice, tone, and long-form storytelling.
3. Deep understanding of buyer journey mapping, persona-based content, and ABM strategies.
4. Proficiency with platforms like HubSpot, WordPress, GA4, and AI-powered content tools (e.g., Jasper, ChatGPT)
5. Skilled at measuring and optimizing content performance with a data-first mindset.
6. Experience managing external partners and leading content teams (freelance or in-house).
7. Ability to work cross-functionally and manage multiple projects in a fast-paced, growth-stage environment.

Why Join Pipeline360?

1. High-impact role: You'll own a key strategic function that directly fuels pipeline and brand authority.
2. Remote-first culture with flexibility and autonomy.
3. Opportunity to shape the narrative in a fast-growing space with strong executive support.
4. Competitive salary and performance bonuses.
5. Collaborative team of marketers, sales leaders, and innovators who love what they do.

If you’re a builder, a storyteller, and a strategic thinker ready to lead content at scale – we’d love to hear from you.

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