Description

Boys & Girls Clubs - Alaska is looking for a creative and social media savvy individual to join the team on a full-time basis as a Communications Specialist. This position will involve working collaboratively with the entire team in order to create a detailed communication plan, including a social media strategy, marketing plan and brand awareness campaign. The communication plan will include elements from all portfolios with the organization and help to increase the brand of the Boys & Girls Clubs - Alaska. The communication plan, social media strategy and marketing plan will include both qualitative and quantitative analysis in order to report progress.

DUTIES AND RESPONSIBILITIES

Essential duties and responsibilities include, but are not limited to the following:

• Implement a detailed communication and marketing plan
• Prepare a social media strategy with a calendar of timelines
• Work collaboratively with BGCAK staff to design and implement an alumni campaign and celebrate the BGCAK alumni
• Work collaboratively with BGCAK staff to prepare and implement an annual communications and marketing budget
• Connect with BGCAK staff to generate content for social media posts, creating appropriate and timely social media posts to compliment Club activities
• Monitor and evaluate all communications and marketing activities and recommend strategies for improvement and growth
• Create and distribute hashtags for all programs and events
• Work collaboratively with the BGCAK staff in the creation of the Annual Report
• Visit Club locations, athletic events, childcare, and special events for photo opportunities
• Create a detailed repository for photos, videos and testimonials
• Manage the organization’s media relations including news, press releases, and media-related events
• Maintain BGCAK website with current and emergency updates
• Monitor website traffic and sources to optimize web presence and search engine optimization
• Design creative posts for BGCAK website
• Provide support in writing, material development and media relations for marketing, alumni and fundraising initiatives and campaigns
• Work with local media to promote Boys & Girls Clubs - Alaska
• Create and maintain a calendar of events and promote accordingly
• Additional duties as assigned

Requirements

• Bachelor’s degree in Public Relations, Journalism, Communications or related field; 4 years’ related work experience also accepted in lieu of degree
• Excellent writing, editing and oral communication skills
• Knowledge in social media, web, photography, and video
• Skill in managing multiple priorities and tasks concurrently and meeting deadlines
• Ability to maintain good relations with peers and general public
• Good problem-solving skills
• Creativity and high energy level
• Experience will Adobe Creative Cloud – Illustrator and InDesign preferred
• Ability to maintain first aid and CPR certification
• Must pass a name-based and fingerprint criminal records background check annually